WBC offers a range of business-building consulting services to companies operating in the retail and foodservice supply chain. Since 1976, we have offered practical, action-oriented recommendations based on our up-to-the-minute understanding of the retail industry and our research capabilities.
Our experience is based on serving a broad range of clients, including retailers and wholesalers, brand marketers, trade associations, technology suppliers, and investment bankers.
WBC is dedicated to meeting the individual needs of each client and helping them achieve their business objectives. Our core consulting services include:
Strategic Business Planning
Identifying and developing new business opportunities and practices is central to a company’s success. WBC helps companies completely and quickly assess their situations and prepare for these opportunities. This provides a competitive advantage and maximum benefits to our clients.
Customer and Channel Growth
Improving performance within the current base or expanding to new customers and channels can have a significant, positive impact on the bottom line. WBC helps companies effectively establish business development growth drawing on our strong understanding of the changing marketplace and substantial industry experience.
Consumer and Trade Insights
Providing action-oriented consumer and trade research is a service that WBC has provided for over 25 years. Our innovative, sophisticated research capabilities yield actionable results for our clients.
Merchandising and Category Management
Understanding how to maximize and strengthen your merchandising and category management efforts is critical in putting forth the best offer to attract today’s consumers. WBC brings discipline and business planning to fully develop and capture the benefits from these implementation efforts. We can also help companies develop or evaluate these efforts.
Technology and Equipment Justification
Documenting the value of a new product, technology, or concept can improve your selling story and significantly reduce your sell-in time to the trade. WBC’s industry-recognized leadership and unbiased approach to evaluating, analyzing, and assessing the “net impact” gives companies the information they need to be successful.
Cost and Profit Management
Answering the question, “What does it really cost to handle that product?” using Activity-Based Costing will help ensure that better decisions are made regarding labor, distribution, equipment, merchandising, space, pricing, or assortment. WBC has up-to-date software solutions, databases, and in-store standards for both the supermarket and convenience channels, allowing retailers to benchmark their performance and manufacturers to see the costs across the entire supply chain.
Supply and Demand Chain Management
Helping companies understand key trade-off decision affecting the grocery supply and demand chain. WBC understands the issues, and we develop processes and recommendations to help trade partners to find profitable solutions.